This seems to be Cattleya week with three species flowering in our Warm Americas section, Cattleya rex, Cattleya forbesii and this species.
Cattleya loddigesii is a compact species found near the coast through southern Brazil and Argentina. It naturally grows in both shady and brightly lit conditions as a medium sized epiphyte or lithophyte. It produces numerous large, long lasting flowers on a short inflorescence during the summer.
We grow our plants with our other Cattleyas in our Warm America section which sees a 15 degree winter minimum, and no additional shading. Flowers are variable in shape and colour. We expect our alba clone to flower in about a month.